We’re thrilled to announce the return of the much-loved Road to a Million campaign, and it’s kicking off with an incredible hero event – the Sam Mac Road Trip! In partnership with Channel 7’s hit morning show Sunrise, this year’s campaign is bigger and better, celebrating Australia’s best value holiday – a caravan and camping adventure. As families across the country face the pressures of rising living costs, the Road to a Million is here to remind Australians that you don’t need to compromise on fun and adventure to enjoy an affordable holiday.
The excitement begins with three lucky families embarking on a South Australian road trip. Join us on October 30th, 31st and November 1st with Apollo Motorhomes and Sam Mac, live on Sunrise! This once-in-a-lifetime adventure showcases just how accessible and unforgettable a camping holiday can be, shining the spotlight on caravan parks and the joys of hitting the road with loved ones.
But that’s only the beginning! The Sam Mac Road Trip marks the start of our Road to a Million campaign – an opportunity for YOU to win big while making unforgettable memories.
Imagine this: you’re relaxing at a picturesque caravan holiday park, enjoying quality time with your family or friends, and suddenly, you realise… you could have the chance to win $1,000,000! This summer, one lucky camper will have that chance, simply by staying at a participating caravan park.
With approximately 1,300 participating caravan parks nationwide, the Road to a Million campaign gives Australians more reasons than ever to embrace the great outdoors. Each park offers its unique experience, whether you’re by the beach, in the bush, or enjoying the serenity of the outback. Plus, with the affordability and ease of caravan and camping holidays, this campaign is all about showing Australians how to holiday smarter without sacrificing any of the fun.
This year, we’re encouraging campers to venture further into regional Australia and stay a little longer. The more remote and adventurous your trip, the more entries you’ll earn, making those off-the-beaten-track spots even more enticing. It’s the perfect incentive to discover new places, explore hidden gems, and truly immerse yourself in Australia’s stunning natural landscapes.
Whether it’s exploring the rugged outback, discovering coastal hideaways, or setting up camp by tranquil rivers, this campaign is designed to inspire millions of Australians to take a break from city life and embark on the ultimate camping adventure.
In today’s economic climate, finding a holiday that doesn’t break the bank is a challenge, but caravan and camping trips offer the perfect solution. Not only are these holidays incredibly affordable, but they also provide the opportunity for endless adventure and relaxation.
Caravan parks offer an unbeatable combination of affordability and quality experiences, allowing families, friends, and solo travelers to enjoy Australia’s stunning landscapes without the high costs often associated with traditional holidays. Whether you’re staying in a cosy cabin or setting up a tent under the stars, caravan and camping holidays deliver all the joys of a perfect getaway without the heavy price tag.
In addition to being a cost-effective option, these trips promote a deeper connection with nature, helping Australians step away from the hustle of daily life and appreciate the country’s natural beauty. Plus, they’re an excellent way to spend quality time with loved ones, from sharing meals around a campfire to exploring local trails and enjoying outdoor activities together.
The Road to a Million campaign is a celebration of this value, encouraging Australians to rediscover the simple pleasures of an outdoor holiday while offering the chance to turn their getaway into a life-changing win!
The Road to a Million campaign runs from November 1, 2024, to February 28, 2025, giving you plenty of time to plan your camping getaway and get involved in the adventure. Whether you’re a seasoned camper or trying it for the first time, this is the perfect opportunity to explore more, spend less, and maybe even win BIG!
So, what are you waiting for? Pack your bags, hit the road, and take part in this exciting journey. Who knows – you might just be the lucky camper with the chance to win $1,000,000 while making memories that will last a lifetime!
Stay tuned for more details and be sure to follow the Sam Mac Road Trip as it rolls out live on Sunrise!
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